Not perfect, just special.

She doesn't care about being Miss Perfect, she'd rather be Miss Unique. Bright, different, authentic, strong-willed, beautiful inside & out. She believes in magic as well as her brain, approaching life and problems in her own creative way.

A lifestyle Icon

Lil’ Ledy isn‘t one defined character. She’s a lifestyle icon promoting a positive attitude towards life. Live life to its fullest. Enjoy each and every moment. Celebrate it. Don’t wait for those “grand moments” to pop the Champagne. Raise a glass to yourself for every daily achievement you make. Pamper yourself with small accessible luxuries - start the day sipping tea from a beautiful porcelain cup.

Sophisticated Cute

The Lil’ Ledy brand is created in a distinctive designy way. Asia meets Sweden. Kawaii cuteness merging with modern design. Two opposite elements creating a new unique style. We call it SOPHISTICATED CUTE. The sophisticated cute style clearly reflects the essence of the Lil’ Ledy brand - a rebel with style.

Do It Your Way

Be whatever you want to be. Do whatever you want to do. Be you. Make your own decisions, follow your own dreams. You don’t need to live up to anybody else’s expectations but your own. Defy lows of society and go your own way. Life isn’t about what others want you to do, it’s about what makes you feel happy.

Bestes Friends

Lil‘ Ledy is a trusted friend you can turn to and rely on in any given situation. The lil' ledy definition of 'a friend': a true friend walks in when everybody else walks out. Friends don't judge. Friends accept, without questioning. Friends accept, without questioning.

You Are Special

Just the way you are. It‘s all about taking on the right attitude, accepting yourself with all your strong sides and little flaws. That’s what makes each person unique. Those little imperfections. That gap between your front teeth, the way you wrap up gifts in a hurry, how you sing that “O” when saying Hello!

THE JOURNEY AND THE TEAM BEHIND HER

The Lil’ Lady brand was launched in 2014 in London during the Brand Licensing Europe show branching out into the US market within its first year.

The Lil’ Ledy brand won the One To Watch Award in Las Vegas handed out to the Best New Brand by industry experts at Licensing Expo 2015.

Target market
Lil’ Ledy is a character based lifestyle brand created for the female market covering a wide age range from teens to young women and beyond. It’s a contemporary styled brand combining cute and classic beauty. Asia meets Sweden. We call it sophisticated cute. With its cuteness it fits the younger female market while being desirable for young women with its sophisticated design filling a gap in the market for urban women who never let go of that little girl inside of them while pursuing their dreams and careers.

TARGET AUDIENCE: female 11+ (teens, young women+)
TONE: Positive, Cute, Sophisticated

Inspiration
The character was inspired by a real girl named Leda. Lil’ Ledy isn‘t one defined character. She’s a lifestyle icon promoting a positive attitude towards life. The Lil’ Ledy character was inspired by a real girl named Leda. A bright girl who looks at the world through her own eyes and dreams. Lil’ Ledy loves life, living it to the fullest. This positive attitude shines through her personality and looks.

Lil‘ Ledy is a trusted friend you can turn to and rely on in any given situation. Her mission is to make women feel great about themselves. She doesn’t care about being Miss Perfect, she’d rather be Miss Unique. Bright, different, authentic, strong-willed, beautiful inside & out. She believes in magic as well as her brain, approaching life and problems in a creative way.

The Lil’ Ledy character transforms into many different roles and outfits always keeping its basic DNA. The brand was created and developed to build a strong positive resource for girls and women giving them a character they can relate to. Positive, fun, vibrating. Not perfect, just special. An antipode to all the imaginary and mystical worlds and heroes ruling the publishing and entertainment market at the time. Let’s get back to basic, to the real world, unveiling everyday magic.

The brand‘s message is universal, understood all over the world. The real meaning of being you and unique is encapsulated in the brand slogan: Not perfect, just special!

The Company Behind the Brand
The company Manu has been building and developing brands for international corporate clients for 20 years. Its award winning in house designers merged the know how and experience with their love for creating characters and cute things to create the Lil’ Ledy brand. The Lil’ Ledy brand is a long term project with a strong branding and business vision. The Manu design team supports its licensing partners in translating the brand’s unique style and brand signals into products and marketing concepts.

© 2017 MANU / All rights reserved. | Privacy Policy BozooArt