Lil‘ Ledy is a trusted friend you can turn to and rely on in any given situation. Her mission is to make women feel great about themselves. She doesn’t care about being Miss Perfect, she’d rather be Miss Unique. Bright, different, authentic, strong-willed, beautiful inside & out. She believes in magic as well as her brain, approaching life and problems in a creative way.
The Lil’ Ledy character transforms into many different roles and outfits always keeping its basic DNA. The brand was created and developed to build a strong positive resource for girls and women giving them a character they can relate to. Positive, fun, vibrating. Not perfect, just special. An antipode to all the imaginary and mystical worlds and heroes ruling the publishing and entertainment market at the time. Let’s get back to basic, to the real world, unveiling everyday magic.
The brand‘s message is universal, understood all over the world. The real meaning of being you and unique is encapsulated in the brand slogan: Not perfect, just special!
The Company Behind the Brand
The company Manu has been building and developing brands for international corporate clients for 20 years. Its award winning in house designers merged the know how and experience with their love for creating characters and cute things to create the Lil’ Ledy brand. The Lil’ Ledy brand is a long term project with a strong branding and business vision. The Manu design team supports its licensing partners in translating the brand’s unique style and brand signals into products and marketing concepts.