Manu Grows Lil’ Ledy
Manu Creative is adding new content and products for its contemporary women’s lifestyle brand Lil’ Ledy, winner of last year’s License! Global “One to Watch” award.
Manu is exclusively launching three new collections for the growing brand this week, each one covering a theme and target audience in the female market: Lil’ Rabbit is cute and whimsical, Pineapple Glamour is vintage and chic and Flower Garden is sensual and saturated.
Manu is also developing the first line of Lil’ Ledy picture books, which will play up the storytelling potential and female empowerment themes of the brand. The first book, Grow Positive Thoughts, teaches readers how to maintain a good attitude about life and is aimed at young girls and their moms. Manu is looking for publishing partners for the book, and two more books will follow by the end of the year.
Elsewhere in the publishing space, Manu is taking Lil’ Ledy into greeting cards and adult coloring books.
The cards celebrate several popular holidays and occasions including Christmas, Easter, birthdays and encouragement, and feature characters from existing collections as well as special editions. The coloring books have black-and-white line art in the brand’s sophisticated yet cute style with many intricate details and promote the brand’s message about expressing individuality through coloring.