Lil’ Ledy Unveils New Products
Source: License Global
Croatian design firm Manu’s character-based brand Lil’ Ledy has partnered with several licensees for new products in the stationery and back-to-school categories.
The brand tapped Croatia-based licensee Mar-Mar for a line of Lil’ Ledy notebook. The brand also partnered with Slovenia-based licensee DZS for back-to-school backpacks and bags featuring the Cabaret and Lil’ Traveler collections.
The new products are slated to hit stores this August.
Additionally, Lil’ Ledy’s licensing agency in Italy, Premium, has unveiled the brand’s new Hibiscus summer collection. The collection features flower details and patterns that can be used in a wide range of products from fashion to home décor.
Lil’ Ledy was also the winner of Licensing Expo’s One to Watch contest last year.